Lifecycle Marketing

What Is Lifecycle Marketing?


Lifecycle marketing is a seven-stage system devised specifically for small businesses to help them transform their sales and marketing. It is comprised of basic strategies and tactics integrated into a single, self-sustaining process. Small businesses that implement lifecycle marketing principles through the affordable, easy-to-use automation technology now available to them are in the best position to grow, nurture and retain valuable customers.


Lifecycle Marketing

The 7 Stages of Lifecycle Marketing

  1. Attract traffic – Attract leads to your website with great content like ebooks, infographics, research reports, webinars and blog posts.
  2. Capture leads – Encourage leads to sign up to receive  your content. Be sure to include opt-in language in your web form.
  3. Nurture prospects – Create a consistent campaign of useful information and offers with automated, personalized follow-up messages.
  4. Convert sales – Turn browsers into buyers with e-commerce tools and a well-defined lead management strategy.
  5. Deliver and satisfy – Fulfill your commitments on time, then provide additional value that surprises and delights customers.
  6. Upsell customers – Develop a long-term strategy, tactics, products and services to help generate additional sales and recurring revenue over time.
  7. Get referrals – Encourage referrals by encouraging and creating incentives for customers and partners.
It seems too obvious and easy, right? In fact, on the surface there are no “secrets” in lifecycle marketing. Small businesses have known about and practiced these tactics in some form for thousands of years.
The real value of lifecycle marketing derives from integrating the individual building block tactics in to a single system —  leveraging the interconnectedness and interdependencies of the stages. As the saying goes, the whole is greater than the sum of its parts.
Are you a lifecycle marketer? Do you plan your sales and marketing as a single process, or as a collection of activities?

Watch an online Lifecycle Marketing workshop to learn more.